THE CATEGORY SELLS PERFECTION. WE DON'T.
No superheroes, no perfection. Products designed to hold up in real life — for a generation that is always connected, frequently overloaded, and entirely capable of reading a label if you actually print one.
Most supplementation is guesswork. You know you're tired, or wired, or not sleeping. What you don't know is which mechanism is involved, which form of an ingredient is actually absorbed, or whether the dose in front of you resembles the dose used in the study it cites.
That gap is where the category makes its money. Underdosed herbs with vague promises. Proprietary blends that make verification impossible. Mega-doses that sound serious and demonstrate nothing.
TANK is built the other way round. Every formula starts from a mechanism, takes the dose from the randomised controlled trial rather than from a trend, and uses the bioavailable form even when the generic powder is cheaper. Where the evidence is preliminary, we say so on the page rather than turn it into a headline.
Complex science underneath. Simple decisions on top.
- 01
Bioavailable form, not the raw molecule
Where a chelated, liposomal, phospholipid or patented standardised extract with superior absorption evidence exists, that is the form we use — never the cheapest generic powder.
- 02
Dose from the clinical literature, not from social trends
Every dose corresponds to the one actually used in the cited randomised controlled trials.
- 03
A declared, verifiable mechanism of action
Every ingredient carries its biochemical or receptor mechanism — not a generic 'supports wellbeing'.
- 04
No overclaim
Where evidence is preliminary, in vitro or animal-only, we declare it and refuse to build a headline claim on it. Three popular market ingredients were excluded for exactly this reason.
- 05
Safety and EU regulatory compliance
Ingredients in regulatory grey areas are excluded. Where a genuine use caution exists, it is stated explicitly.
LOW CLAIMS, HIGH PERCEIVED EFFECT. WE STATE THE DOSE, THE SOURCE AND THE LIMIT — THE RESTRAINT IS THE MESSAGE.
"For real life conditions."
Master line · all channels
"Two capsules. Not a personality."
Paid social · 07 HANG
"What it does. What it doesn't."
PDP · label back
Named actives, named sources, EFSA-compliant claims. No proprietary blends hiding a dose.
Clinically titrated quantities, printed on the label. High dosage is the claim — so we print it rather than hide it.
Says what the formula does, and what it does not. Where evidence is preliminary, we say so.
The vial — recognisable in a hand, on a desk, in a feed. Prescription-bottle architecture, read for people with no time to waste.
Repeat purchase, because the effect was felt. Not because a discount code expired.
ONE VIAL. ONE LABEL. ONE PROTOCOL.
The bottle is drawn from the American prescription bottle — the most recognisable object in a pharmacy — re-read for people managing their own health.
The cap is taken from the fuel-tank closures of classic racing boats. TANK is a tank; the closure says so every time you open it.
The type is Atlas Typewriter, the character designed for Olivetti typewriters. The label reads like a clinical report, not like wellness packaging.
Manufactured for Bios Line S.p.A., Ponte San Nicolò PD, Italy. Formulation is locked with the manufacturer ahead of production, with ingredient-by-ingredient regulatory verification for each market and, where required, nutrition and health claim authorisation under the EU Register (Reg. EC 1924/2006).
Read the science